Andrew F Jones

As the festive season drew near and buying presents was on everyone’s to-do list, we took a humorous approach to sustainability, dramatising that when you shop at Salvos Stores, you’ll buy a gift that means more ­– to your loved ones and the planet.

With over $921 million worth of gifts predicted to end up in landfills during Christmas, we landed our message that when you buy a gift from Salvos Stores, the far-reaching impact extends to the environment and community.

The campaign of 3 resulted in two record-breaking months of sales with October and November up 22% & 15% respectively.

We commissioned 12 artists across Australia and NZ to take Avis cars out to discover something that inspires them and to then paint what they saw.

The art produced was used in a large outdoor and print campaign.

We also followed 4 of the artists along their journeys and used the film and photography in social, TV, Qantas inflight video and PR.

At the conclusion of the campaign we auctioned the artworks at a charity event with proceeds going to RUOK?.

The Primo "MMMM" OOH campaign across it's range of meat and snack ranges of products was by far the brands highest performing marketing campaign to date proving that simple, bold outdoor works.

Budget are well known for renting cars but not so well known for their trucks and commercial vehicles.

This campaign of 15 sec TVCs reminds people that no matter the challenge, “we’ve got a truck for that”.

Peter Lehmann Wines were planning on showcasing the beautiful Barossa landscape and the rich characters that all play a role in making the wine.

The only problem was that every winery seems to have amazing scenery and characters, and most of them also use that in their marketing which makes it difficult to differentiate your brand.

We took a more graphic approach where we travelled to the Barossa to get all the fingerprints of the people that make the wine and used them to create a large scale outdoor campaign and social videos.

The results:
31% increase in sales.
49% increase in brand awareness.

Barnardos are a charity organisation that help abused children and rely heavily on donations to do so.

Their challenge is that people don’t see Australian kids as disadvantaged and are more likely to give to a charity showing a starving African child rather than a charity helping kids locally.

In this pro bono campaign, we used real excuses people have given to create a TVC to show that Australian kids deserve help just as much as anyone else.

CommBank were offering $250 cash back with their credit cards and we had some of the Aussie cricket team to help let everyone know about it.

Some ‘lovingly crafted’ TVCs to celebrate the ‘lovingly crafted’ Kettle chip range.

The results:
70% growth in market share after 4 weeks.
16% brand growth since beginning of campaign.

TVC and outdoor campaign to launch Kettle’s new Corn Tapas chips.

TVC to launch Kettle’s new popcorn range.

A fun addition to McDonald’s popular ‘Loose Change Menu’.

This campaign for Heinz ‘Squeeze & Stir‘ included full station dominations and large scale outdoor to encourage people to embrace a healthy soup during Winter.

A fun game of musical chairs reimagined to help launch Kia’s New Cerato Hatch.

A beautiful sculpture of bottles and branches we created for a Spring Valley outdoor poster.

TVC to launch Grazia Magazine in Australia.

An example of one of many through-the-line campaigns I worked on for Telstra. It involved TV, rich & standard digital, POS, press and OOH to broadcast Telstra’s network superiority message of greater speeds, greater coverage and greater reliability.